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TWIRL BRIDAL

Service-Based Retail | Kenton, OH

FOCUS

Awareness, Values, Retention, Education & Reputation

89 FILM DELIVERABLES

  • Brand Story Film (3 min)

    • (4) Social Cuts (30-Sec)​

  • (3) Client Testimonials

    • (6) Social Cuts (30-Sec)​

  • (79) Micro-Films (45-90 Sec)

  • Recruitment/Retention Film (2 min)

  • (3) Web Backgrounds

PRODUCTION SCOPE

  • The Story Workshop

    • 2hr Collaborative Session​

    • Story Map Deliverables

  • 2-Day Production

    • 4 Person Production Team​

  • 90-Day Post Production

    • 4 Jr Editors​

    • 1 Sr Editor

    • Story Manager

Understanding their

Brands Heart

Twirl bridal has had our attention for some time, through great social media, care for their craft, and celebrating their bride's journey. When this project originally popped up, the pressure was one. We needed not only to produce a great brand story film but saw the opportunity to connect a body of films together to support Twirl's amazing reputation and care for customer experience.

This project evolved into a creative partnership quickly and organically, mostly due to how transparent and clear Twirl was with its brand values and mission of "Everybody Deserves a Dress."

TWIRL BRIDAL

Leading with Love through Service
to Transform the Bridal Experience

Twirl Bridal x Myelin | Creative Partnership 

We firmly believe storytelling and filmmaking is a team sport. While some projects are just projects, we look for brands we can partner with. A partnership is a sweet spot because both parties have stakes, understand the objectives, and have the ability to tell a long-term story.

The collaborative piece plays a significant role, as we can't come in and save the day, but we can be a guide to stories. With Twirl, this all started with a conversation and then progressed into a workshop where we uncovered the stories. These stories painted a picture of potential and spanned into films supporting social media, blogging, ads, and, most importantly, the legacy and values Twirl stands for. We found potential With the workshop, mapped this into a campaign, and scheduled it for execution.

This made the production a breeze and again gave as much confidence to the Twirl team as it did us. The results of this campaign are astounding, leaving the cost per video to be less than $108/video, making Twirl one of our most financially sustainable projects. We're so excited to see the campaign span the next year of marketing and tackle the following challenges with video marketing when they arise.

Projects and partners like Twirl make us grateful for the work we do. They reminded us of our value, were involved, and trusted the process. 

Twirl Bridal | The Bridal Experience [Brand Story Film]

See Yourself in the Moment [Social Cut]

Service to Choose [Social Cut]

CASE STUDY FILMS

Marrisa's Story

A Trip Worth the Travel [Client Testimony]

Baily's Story

Helping Women Feel Confident [Client Testimony]

Tifanni's Story

Becoming a Bridal Queen [Client Testimony]

Micro-Film Series

70+ Films

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TECHNICAL

Shot on RED Scarlet W + Roki Glass
KinoFlo Gaffer Kit
Aputure 300x + D Kits
Aputure 600D
Sony A7iv Kit
24fps + 48fps slow-motion
Easy rig

TEAM

Dir: Ross Theisen

Producer/DP: Josh Emerick

Technical Editor: Josh Emerick

Camera: Noah Hines

Production Swing: Will Fairbanks

Jr Editor: Brandon Streeter, Kevin Cappy, Cody Getz

LOGISTICS

STORY MAPPING WORKSHOP

2-DAY PRODUCTION

60 DAYS IN POST

Story
Takes
Responsibility

We work to create a partnership over being a vendor.

We want a stake in our partner's success project to project.

Our emphasis on storytelling is in long-term, consistent video that interconnects and strengthens our partners.

 

This helps us build a more sustainable partner and leads to our win-win-win scenario goals.

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