BrewDog USA Case Study

BREWDOG USA

Rebel Beverage Retailer | Kenton, OH

FOCUS

Awareness, Values & Reputation

15 FILM DELIVERABLES

Two Case Study Films (3 min)
- (2) Social Cuts per film
One Launch Film
- (3) Social Cuts
One Program Film
Social Cut Support
E-commerce Product videos

PRODUCTION SCOPE

The Story Workshop
3-Day Production
90-Day Post Production

It All Starts with a Conversation

Initially, Brewdog wanted to shift its focus from more hype-based social video marketing to a more emotional storytelling style, making us a natural fit for the project.

The creative team had many headaches in the past with creative services, so we started slow, building a foundation, learning their needs, and developing a plan that would help highlight their collaboration program, launch a new beer, and kick off the first-ever NA beer club.

BREWDOG USA

Opening the door to storytelling with video

Brewdog USA | Creative Partnership

The challenge with video is trust. Any creative partnership takes time. We start every project slowly, get clear on goals, and make a firm plan before hitting the record. The Brewdog team was skeptical of bringing another vendor into the equation until we did our initial discovery call. Our framework brought more clarity to the project and how we could batch produce to save money for the brand and enhance the quality simultaneously, making this project a smart fit for a more campaign-style approach.

We produced a handful of films and micro deliverables for social off each film focus, primarily living as a case study film project, highlighting why we collaborate with Brewdog in bringing vivid beers and collaborations to life.

Since the first project, they have scaled up their partnerships and made record sales day goals for online releases.